Have you been looking for a way to sell your handmade goods online? Do you currently have a business website but long for more traffic and a larger customer base? If so, Etsy may be the answer. Etsy is an online marketplace dedicated to handmade products.
Opened in June, 2005, Etsy now represents more than 100,000 artisans from around the world " each artisan selling their handmade goods, crafting supplies, or vintage items with their own Etsy store. Its a great way to increase the profits of an already growing business or to spread your entrepreneur wings.
Benefits of Selling On Etsy
A Customized URL. Each store owner receives a URL based on their username " choose your username wisely! Etsy store owners also receive a variety of marketing tools and resources to drive traffic to your store and of course build profits!
Etsy is easy for both buyers and sellers to utilize. Store owners can customize their shops without the need for programming skills or knowledge. PayPal is the payment processor of choice so payment and fulfillment are easy for both customer and buyer.
Registering is free!
Getting Started
Step one for selling on Etsy is to register for a seller account. This requires you to provide the typical information which will include your name, address and such but will also include adding a credit card to your account. There is no charge to sign up however your credit card will be used to pay for your listing and transaction fees and is therefore a requirement to signing up as a seller.
Listing and transaction fees are minimal on Etsy. It costs 20 cents to list an item for four months and each transaction incurs a 3.5% transaction fee.
Making the Most of your Etsy Store
Both online and off, your store will have competition. Etsy, however does provide a number of tools and resources to set yourself above your competition.
Generate positive feedback. Like the feedback system on eBay, Etsy provides buyers the opportunity to leave positive, or negative, feedback. The better your feedback rating, the more confident customers will be to do business with you.
Research your competition. Its also critical to spend some time checking out the Etsy website, your competition, and other artisans. This will help you set prices, create your online store, and position your products competitively.
Captivating photos. Your customers want to see your fantastic products. Be sure to take great pictures, pictures that represent all you have to offer.
Write detailed product descriptions. Its also important to provide accurate and detailed, though not long winded, descriptions of your products. If your product has an interesting story behind it, share. Tell prospects what your products are made out of, their size and shipping options.
Search Engine Optimization. Take advantage of keyword tagging and category features to position your store and products well. Each store owner gets fourteen keywords per product; make sure to use them all to position yourself competitively.
Cross promotion helps you build business across the board. Store owners with websites can use their store to market their business and vice versa. Post a link to your store in your email marketing " its a great way to broaden your audience and enhance profits.
If you sell homemade products, crafting supplies, or vintage wares, building an Etsy store is a great way to add dollars to your bottom line. Its a fantastic and easy to use tool to showcase your wares, build a community, and to grow your business. - 14915
Opened in June, 2005, Etsy now represents more than 100,000 artisans from around the world " each artisan selling their handmade goods, crafting supplies, or vintage items with their own Etsy store. Its a great way to increase the profits of an already growing business or to spread your entrepreneur wings.
Benefits of Selling On Etsy
A Customized URL. Each store owner receives a URL based on their username " choose your username wisely! Etsy store owners also receive a variety of marketing tools and resources to drive traffic to your store and of course build profits!
Etsy is easy for both buyers and sellers to utilize. Store owners can customize their shops without the need for programming skills or knowledge. PayPal is the payment processor of choice so payment and fulfillment are easy for both customer and buyer.
Registering is free!
Getting Started
Step one for selling on Etsy is to register for a seller account. This requires you to provide the typical information which will include your name, address and such but will also include adding a credit card to your account. There is no charge to sign up however your credit card will be used to pay for your listing and transaction fees and is therefore a requirement to signing up as a seller.
Listing and transaction fees are minimal on Etsy. It costs 20 cents to list an item for four months and each transaction incurs a 3.5% transaction fee.
Making the Most of your Etsy Store
Both online and off, your store will have competition. Etsy, however does provide a number of tools and resources to set yourself above your competition.
Generate positive feedback. Like the feedback system on eBay, Etsy provides buyers the opportunity to leave positive, or negative, feedback. The better your feedback rating, the more confident customers will be to do business with you.
Research your competition. Its also critical to spend some time checking out the Etsy website, your competition, and other artisans. This will help you set prices, create your online store, and position your products competitively.
Captivating photos. Your customers want to see your fantastic products. Be sure to take great pictures, pictures that represent all you have to offer.
Write detailed product descriptions. Its also important to provide accurate and detailed, though not long winded, descriptions of your products. If your product has an interesting story behind it, share. Tell prospects what your products are made out of, their size and shipping options.
Search Engine Optimization. Take advantage of keyword tagging and category features to position your store and products well. Each store owner gets fourteen keywords per product; make sure to use them all to position yourself competitively.
Cross promotion helps you build business across the board. Store owners with websites can use their store to market their business and vice versa. Post a link to your store in your email marketing " its a great way to broaden your audience and enhance profits.
If you sell homemade products, crafting supplies, or vintage wares, building an Etsy store is a great way to add dollars to your bottom line. Its a fantastic and easy to use tool to showcase your wares, build a community, and to grow your business. - 14915
About the Author:
Set yourself apart from other sellers with your own Etsy logo design. Angie Sandy is the lead designer and owner of Auction Add Ons, your source for making the most of your online selling.
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