B1G1/BOGO (Buy One Give One) matches business enterprises with charity causes right around the world so that every single business sale makes a difference somehow, somewhere, every second, every day. Yet it also does much more than that. It injects a powerful marketing 'engine' growing and developing your own attractiveness.
Michael Porter, probably the world's most respected strategist on business states this: "I used to see this area of corporate social philanthropy as the last thing on my agenda 10 years ago, but now I agree that social and economic issues are intertwined. Corporate philanthropy - or corporate social responsibility - is becoming an ever more important field for business. Today's companies ought to invest in corporate social responsibility as part of their business strategy to become more competitive."
Everyone we talk with about Buy 1 GIVE 1 gets it in a heart beat. It's an idea that totally resonates. And it's an idea whose time has come.
You can put your hand up to make a continuing difference and literally play a part, not just in leaving a legacy, but also in transforming our world. It could be the best business and personal choice you've ever made. After all you will leave a legacy the question is : will it be one of consumption or one of choice.
Bill Gates from Microsoft is central to this idea, calling for 'Creative Capitalism' in response to the significant question, he is quoted in the TIME Magazine:
"How can we most effectively spread the benefits of capitalism and the huge improvements in quality of life it can provide to people who have been left out?"
Buy1GIVE1 is about Sharing the Joy of Giving; and giving comes from having gratitude for whatever we have.
Just remember - you don't 'get' giving till you get giving. - 14915
Michael Porter, probably the world's most respected strategist on business states this: "I used to see this area of corporate social philanthropy as the last thing on my agenda 10 years ago, but now I agree that social and economic issues are intertwined. Corporate philanthropy - or corporate social responsibility - is becoming an ever more important field for business. Today's companies ought to invest in corporate social responsibility as part of their business strategy to become more competitive."
Everyone we talk with about Buy 1 GIVE 1 gets it in a heart beat. It's an idea that totally resonates. And it's an idea whose time has come.
You can put your hand up to make a continuing difference and literally play a part, not just in leaving a legacy, but also in transforming our world. It could be the best business and personal choice you've ever made. After all you will leave a legacy the question is : will it be one of consumption or one of choice.
Bill Gates from Microsoft is central to this idea, calling for 'Creative Capitalism' in response to the significant question, he is quoted in the TIME Magazine:
"How can we most effectively spread the benefits of capitalism and the huge improvements in quality of life it can provide to people who have been left out?"
Buy1GIVE1 is about Sharing the Joy of Giving; and giving comes from having gratitude for whatever we have.
Just remember - you don't 'get' giving till you get giving. - 14915
About the Author:
Discover how your business can be part of the Buy1GIVE1 (Buy One Give One) transactional giving movement without changing a single thing in your business visit Buy1GIVE1 today.
No comments:
Post a Comment