To begin with, a definition. Web 2.0 describes where the internet is today. Presumably, there was an earlier version--the old days when things hadn't evolved past static web pages. Today the online world encompass an interactive, community driven series of platforms with limitless possibilities. Keep in mind that this article looks at Web 2.0 from a marketing and social perspective rather than from the technology side.
Let's look a few of the hottest Web 2.0 platforms today.
1. Video: Metacafe, Google video, and Youtube.
2. Facebook.
3. MySpace
4. Twitter.
Of course there are many other Web 2.0 platforms. What is groundbreaking about these popular platforms is the way that information is exchanged. Technology allows us to keep in touch with many, many people to exchange opinions and hear "insider information" in a more "real" world...similar to the offline world.
Web 2.0 is all about giving personality and relationship to the online world. Technology allows us to go to the next level and have human relationships regardless of distance. From the distant history to the present, people want relationships.
Think about online commerce for a minute. A corporate or ecommerce website from before Web 2.0 is a static cold thing that builds little trust. In Web 2.0 the site would have such elements as video and a means for customer/reader feedback. This transformation allows interaction that builds trust...and sales will naturally be greater--provided that the video and other elements are well done.
How and why does this work?
The answer is fairly obvious. People like human interaction and relationships in general; however, there's another reason. On the internet, people are looking for information, not to be sold. In the off-line world we are continually bombarded with over-the-top marketing/advertising. When people use the internet, they're typically in another mindset. They're looking for VALUE, good content and opinions from people they can trust. Web 2.0 offers an effective and satisfying solution. - 14915
Let's look a few of the hottest Web 2.0 platforms today.
1. Video: Metacafe, Google video, and Youtube.
2. Facebook.
3. MySpace
4. Twitter.
Of course there are many other Web 2.0 platforms. What is groundbreaking about these popular platforms is the way that information is exchanged. Technology allows us to keep in touch with many, many people to exchange opinions and hear "insider information" in a more "real" world...similar to the offline world.
Web 2.0 is all about giving personality and relationship to the online world. Technology allows us to go to the next level and have human relationships regardless of distance. From the distant history to the present, people want relationships.
Think about online commerce for a minute. A corporate or ecommerce website from before Web 2.0 is a static cold thing that builds little trust. In Web 2.0 the site would have such elements as video and a means for customer/reader feedback. This transformation allows interaction that builds trust...and sales will naturally be greater--provided that the video and other elements are well done.
How and why does this work?
The answer is fairly obvious. People like human interaction and relationships in general; however, there's another reason. On the internet, people are looking for information, not to be sold. In the off-line world we are continually bombarded with over-the-top marketing/advertising. When people use the internet, they're typically in another mindset. They're looking for VALUE, good content and opinions from people they can trust. Web 2.0 offers an effective and satisfying solution. - 14915
About the Author:
Author Jenn Lawlor is an internet entrepreneur and peer recognized online marketing expert. She has used Web 2.0 marketing strategies in marketing to create a very successful LifePath Unlimited business. Lawlor is also an online marketing coach and mentor who offers F*R*E*E online marketing training.
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