Wednesday, January 28, 2009

What are the Benefits of Article Marketing?

By Brent Sweet

Articles are one of the most effective marketing tools on the internet. First of all they are free to publish, they are read, and they give you the credibility you need. The key to getting the most out of an article is to have a well written article that shares useful information. You need to make your article informative to promote your website, not just a blatant attempt at getting a sale.

Some of the benefits to article marketing include:

Online Business Credibility " Providing information to your readers through articles shows people you know about your field or industry. This builds your reputation and raises awareness of your brand. The result of this is that people trust your products, or recommendations if you are an affiliate marketer.

Gets You Inbound Links - The professional SEOs use this method to bring one way links to your site. The search engines eat this link candy. Your resource box that concludes your article has information about you and directs people to your site. If another webmaster choses to publish you article, they leave the resource box there, building a link to your site. Several webmasters pulish articles on their site, therefore building a wide network of links to your site.

Higher Search Engine Ranking " Naturally if you have several one way links pointed to your site you are going to increase your ranking. The key to this is to make sure you are using the correct anchor text in your links on your resource box.

Finding proof that your article is effective:

If you publish an informative article, more webmasters are likey to republish it and link to your site. If you want to see how many webmasters published your article, search for the title in quotes on the major search engines about one to two months after publishing it. This will give you a count of how many times it was published.

Once you have submitted a few articles you will see your marketing spiral if you article is done correctly. There are thousands of webmasters who use articles for content on their sites.

If you hire somebody to do optimization for you, they usually will provide a report of all the submissions they have done. A lot of these services will charge either a flat fee for one article, or will submit multiple articles as part of a subscription. You need to go out right now and find these services, it is time you get your business on track and noticed! - 14915

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