Tuesday, January 13, 2009

Your Website Stinks

By Matthew Henage

Does your website not do what you want? Does it repel your the few visitors that you get. I've compiled a list of possible reasons why your website stinks

You Built Before You Planned

You were on a tight schedule, you needed customers fast or you just didn't want to take the time. Whatever your reason for not planning was probably a poor one. And this is could be a good reason why your website stinks. First plan out your navigation, your brand image, the type of visitors you want to attract and then build out your web design.

Your Budget Stinks

If you didn't budget out your website, you've made an awful mistake. It is better to scrimp a little on your web design so that you actually have resources to get targeted traffic to your site. If your budget is small, start small but keep it well rounded build some sales and build up each portion evenly. You need to budget for web design, content, web development, SEO, Internet marketing and public relations.

Your Website only works with FireFox

Many forget that the same web design code can look different, not only in different browsers, but in different versions of browsers as well. And when I say different, I mean a bunch of web design mess. A web design that is not cross browser compliant, is a web design that is repelling a large portion of your target audience.

Cluttered - Too Many Voices

One of the things that made Google the most used search engine is because they knew why people were went to their site, and they gave it to them. The equation, give people value + make it easy for them = online success. Too many sites on the web have too much clutter on their website. Make your layout clean, your navigation intuitive and your content valuable.

Your Website is Worthless

When it comes to pleasing web site visitors and search engines, there is one thing in common: content. But the value of your content is what makes your visitors stick around. The best way to get a visitor to stick around is to give them what they want. To do this, you must know who your customers are and what they want. Fail to know your customer, and it just becomes that much harder to provide value to them.

You Make Your Targeted Traffic Impatient

If your designer/webmaster created a splash page, that's reason enough to fire them on the spot. Thank goodness we see these nuisances less and less as time moves on. Virtually no one likes splash pages, and it is usually a poor first impression for any visitor to your site.

Your Web Design Needs Direction

Was the objective of your site to entertain your audience or awe them by the beauty of your site? Unless you are in the business of selling beauty such as design, art, photography, etc., the objective of your site shouldn't be based on how beautiful your site is. Rather, the objective should be for your site to make you money! - 14915

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